Design Hotels

Design Hotels represents and markets a curated selection of more than 260 independent hotels in over 50 countries across the globe. More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an “Original,” someone with a passion for genuine hospitality and cultural authenticity, for thought-provoking design and groundbreaking architecture. All “Originals” stand for the individual, aesthetic and service-driven experiences that their hotels provide.

PROJECT SYNOPSIS: I was tasked with ensuring brand coherence and art directing efforts to modify existing designs into usable responsive solutions for development. The Design Hotels website required pixel perfect front-end execution. So I immersed myself in the clients materials and brand culture. By doing so, I was able to help coordinate with the QA and development teams to better identify brand inconsistencies and bugs. The final product was a uniquely inspired and well tuned online experience across all devices.