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WILLIAM M. CARROLL

DESIGN + ART DIRECTION

Stanford & Chase

Stanford & Chase

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I designed the logo and provided creative direction for the Stanford & Chase branding. The marque and logotype are inspired by the wealth of diamonds and the security of chain links. It is made out of two abstract “C” forms that come together to create a final “S” or infinity loop. The weight was kept fine to remain nimble and discrete. It symbolizes objectives or investments coming together to provide piece of mind.
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Client:
Stanford & Chase

Brand:
Stanford & Chase

Studio:
Freelance

Category:
Branding, Print

Role:
Art Direction, Design

Year:
2016