WILLIAM M. CARROLL
DESIGN + ART DIRECTION
BoA
During my time at Organic I worked primarily on Bank of America ATM and online advertising offers as an “Integrated Media Contributor” (senior level design position). It was my job, with the support of a copy writer, to create engaging and meaningful ads based off project briefs and within brand requirements.
PROCESS: Several concepts would be drawn up and reviewed with our Creative Director, who would give feedback or the okay to produce rough comps. Those would be reviewed by the agency, client and their legal teams. Often the imagery or copy would have to be modified. Changes would be made and approved, then the final SWF and JPG assets would be created for distribution.





